TV Advertising Has A Marketing Problem

“Everyone is cutting the cord.” “Millennials don’t watch traditional TV.” “People prefer digital and mobile video.”

We hear proclamations like these fairly regularly, but are they really true?

In his latest MediaPost column, our Founder & CEO, Dave Morgan, explains the need for the TV advertising industry to up its marketing game. In a world where naysayers of digital’s power are called out as luddites, the importance of explaining how companies can win when incorporating TV advertising in their marketing efforts is greater than ever. Stories about the total reach, daily reach, emotional impact, cost efficiency, and more, that come with advertising on TV need to be shouted from the rooftops just as loud as the online folks are shouting about their own advantages. Dave explains how there have been great strides recently in thought leadership from Thinkbox in the U.K., and the Video Ad Bureau in the U.S., but there is certainly the need for more. Read the full post as he takes on the marketing problem that the TV advertising industry is wrestling with.